Market and Promote Your Music While You’re Sleeping
I know that’s a crazy title but the crazy part is you really could market and promote your music while you’re sleeping. To make a short story short, all musicians, especially independent and DIY musicians need to be promoting their music 24/7. You’re only one person (or group) and you only have so many hours in a day to dedicate to marketing and promoting yourself. I know the deal. Trust me, I know how it is. You also might not have enough money to hire someone to market your music for you. Again, I know how it is. There are some free tools and resources online that you can use that will help you leverage your time. When set up right, these tools and resources will market and promote your music for you while you’re off doing something else. Here they are…
- Gremln – This will help you maintain all of your social network accounts. Gremln helps you keep track of all of your accounts. It allows you to schedule posts/tweets, keep an eye on your online reputation in regards to the content you post, and take a look at the response(s) to your content. You can add your Facebook, Twitter, and LinkedIn accounts and you can add as many accounts as you would like depending on how many you have. There’s a free plan and there are paid plans. If you’re solo and just starting off, then the free plan is fine. The paid plan is for musicians who don’t have a problem paying for more capabilities. The layout is very simple and easy to get used to. TweetDeck, Fanbridge, and Hootesuite all have the same capabilities as Gremln. They all have a free plan and a paid plan. These tools are VERY helpful because you can set up automated posts on any day, week, or month that you want and have your automated posts post as many times as you want. Once these automated posts are set up and in place, you won’t have to manually post things about your music anymore. Whether it has something to do with new music, a new album, an upcoming show, an upcoming tour, or anything else involving your music, these things will be posted to your social network accounts without you having to keep doing it repeatedly yourself.
- FanBridge - This is a tool that will help you stay connected with your fans while attracting new ones. FanBridge is well-known for its email and mobile fan-list management services. You can set up sign-up forms to put on your website or your Facebook and Myspace account. Once the sign-up forms are set up on your websites, this will make it easy for your fans to sign up for your mailing list so they can receive news and updates from you. You can set up scheduled emails to be sent to your fans on autopilot also. FanBridge also has automated post capabilities like Gremln, TweetDeck, and Hootesuite. There is a free plan and a paid plan. The free plan gives you basic capabilities and is limited as far as how many messages you can send, but the paid plans give you more options and allows you to do much more. Another great mailing list tool is Aweber; they’re one of the top email marketing and mailing list tools online, but FanBridge is more tailor-made for musicians and bands.
- WordPress Plugins that bring more traffic to your website through social networks – These plugins are very important to have if you have your own website, which you should have, especially if you’re a musician or band who wants to be taken seriously. WordPress plugins like Digg Digg, Socialize, ShareThis, AddThis, Sharebar, and Twitter Follow button and Facebook Subscribe button are plugins that make your posts/blogs on WordPress to easy for your fans to repost and share on their own social networks for their friends and family to see. Once these plugins are installed, your posts/blogs will have buttons placed on them for your fans to see. This is a good thing because with these plugins in place, anything in regards to your music will be exposed to a broader audience once your fans click on them. These plugins allow your fans/readers to leverage your time for you by reposting and sharing your news, updates, music, etc. This not only brings more traffic to your website but it creates great potential to gain new fans/readers.
- OnlyWire – This is another tool that allows you to update all of your social networks all in one spot. This is a little bit different from the rest because if you download an OnlyWire for WordPress plugin and install it on your WordPress website, your blog posts will automatically be sent to OnlyWire and OnlyWire will be in a position to post all of your posts on all of your social network sites. This is an invaluable tool because once you post your blog up for your fans/readers to see, it will also be promoted on all of your social networks simultaneously.
You HAVE to Make It (In The Music Industry)!
“Not cuz I want to, because I HAVE to, not cuz I want to, because I HAVE to…”
This should be the motto that all musicians and really anybody in any career/profession should live by. I believe that everybody with a heartbeat wants to make it, but instead of thinking “I want to make it,” start thinking “I HAVE to make it.” The difference between the people who accomplish their goals and dreams and attain success is the heart, drive, and determination that goes into becoming successful.
Over the years I’ve learn that the people who make it are not only determined to make it, but they have the hunger, drive, conviction, resiliency, and motivation to keep striving for better. In order for us musicians to make it and become successful (whatever YOU define as success), we have to make succeeding a priority. It has to be a must and not just a want. We can’t simply treat music like it’s a hobby. We have to treat it like a career. We have to need a successful music career as much as we need food and water. Music business success has to become a necessity.
If you don’t have the mindset to think along those lines and build yourself into someone who can/will follow through on your plan, then there are ways to change your mindset. It’s well known that it takes 30 days to change habits. The most important thing you have 100% control over is your mind and when it comes down to it, our minds are the most powerful weapons we have. Once you get your mind right, then everything else will fall into place.
Artist Spotlight – Muggsy Malone
“Born in Prince Georges County , MD and living between DC, MD and North Carolina in his youth rapping since the age of 8 , Muggsy Malone is known as one of the best MCs in the DC area and was one of the first artists in DC to receive a national recording contract with the now defunct Warpath Records under the Universal Records umbrella. Dazzling crowds , killing cyphers with barragges of punchlines intertwined with real life experience , the army veteran known as “TPK” or better yet “The Parkway Kid” who was mentioned in the Washington City Paper as one of the best in DC is preparing for 2011 to be his breakout year and plans on releasing an EP and LP this year. He is currently unsigned.”
Q. When did you start making music?
I started rapping at the age of nine when my mother was dying from cancer. It seemed to be the only thing that really kept my mind engaged and activated in doing something positive with my life. From there I just kept going with it and didn’t give it up.
Q. Where are you from?
Washington, DC. Born in PG county hospital.
Q. What attracted you the most to hip hop? What elements and/or characteristics made you say to yourself that you wanted to do music for a living?
The fact that I could express myself in a manner that no one else could and talk about my life and how I live in an artistic way. My favorite subject in school was English, of course I loved to read so I figured it was the best way to do so. I loved the way that people like Rakim said things in his verses, as well as Scarface. They were talking about some of the things that I saw growing up in the neighborhoods that I lived in and in my home. Pac and Biggie of course. When I first saw the way people reacted to music in general I said to myself, I can do this forreal.
Q. Do you think that hip hop is dead? Why or why not?
Nah I dont think that it’s dead in any way. I think that it’s getting better for younger artists and newer artists to come in. You always need to focus on the business aspect of this hustle but I think we’ve gotten so involved in that portion of it that we forgot this is a platform for us to say something that means something whether it’s negative or positive.
Q. Who are your influences/heroes/role models?
I look up to everyone who did it the right way. A lot of my favorite artists are dead and gone now. Pac, Biggie, Big L, Pun. But basically anyone who has done it correctly from the jump, yeah I look up to them. My heroes are my parents who have both passed away, and the man upstairs. Can’t do it without him.
Q. If you could compare yourself to an already established artist, who would that be and why?
I wouldn’t compare myself to anyone to be completely honest with you. Being myself is the best way to go.
Q. Who are your favorite rappers?
Rakim, Scarface, Jay, Eminem, Cube, Twista, Nas. Man we’ll be here all day with this one.
Q. What do you think your listeners will get out of your music?
I think that they’ll get a better view of a person who’s really been through the things that most people just rap about. I’ve been on both sides of the fence in life I saw the good and the bad. I know what it’s like to live in a house where everything is straight and I know what it’s like to sleep on a sidewalk because you’re dead broke with nowhere to go. All my songs are from my own resume and I know that there’s a lot of folks in the world who have been through the same things that I have so I feel like a lot of people both younger and older than I can relate to my story
Q. Do you think that music is enjoyed more for the beat or the lyrics, and why? What do people like most about your music, the beat or the lyrics?
Its a combination of both I believe. You got certain types of music that’s made for certain things. Like a DJ is not gonna play a song like ‘Nas’ – If I Ruled The World’ in a strip club, like you’re not going to play a song like ‘Apache – Gangsta Bitch’ in church (lol). But as far as my music I try to take my time with it and make it perfect, which takes me a long time to put out my projects because I want them to be something that you can rock with for the rest of your life. Pop it in and whatever you’re going through, good day or bad you’ll feel a whole lot better afterwards. Of course I want the listeners to sit down and dissect every word of what I have to say. But the background of the movie, that being the beat, has to be right.
Q. Is America so superficial that the best lyricists are surpassed and outsold by generic mainstream artists?
Superficial is a hell of a word to use to describe the country, but I would really say no. Honestly people listen to what they want to listen to when it comes to music nowadays. Sometimes you wanna throw something that’ll make you dance and sometimes you wanna throw on something that’ll make you think. Sometimes you throw on something that’ll set the mood so you can get together with that special lady, light the candles and do what the grown folks do.
Q. How do you prepare yourself to write certain songs?
I tune everything out and focus. No matter the song it’s the same thing everytime. I come up with a lot of good ideas just living life in general everyday.
Q. What made you want to get into the music business?
Being on stage. When I was a kid at 9 years old I didn’t even know people made a lot of money from music period. I just knew that I wanted to be in it and that I was going to get to the top of the game whatever it was. I was a naive little boy.
Q. What is the most difficult thing you’ve had to endure in life and has that had any effect on your music and if so, why?
The most difficult thing that I’ve ever had to endure was losing my mom & dad. Its had the biggest affect on my life. One of my homies came to me the other day and told me that I could change the world based on the fact that I’ve never known my grandparents and everything else that I’ve outlasted and beaten. I just had my daughter on my birthday this past December and I said to myself ‘My baby is not even going to know her grandparents.’ Its kind of difficult to look at people that are in that 26-34 age group have they’re dad and mother still living and they’re grandparents walking around healthy. I dont have the same support system as most people in the world and I manage to stay strong through it all and still make the type of music I make.
Q. What is the most difficult thing you’ve had to endure in the music industry?
My first record deal. It was a learning experience and I gained a lot of valuable info from it though. I got to see how the business really works from my side of things.
Q. How do you feel when you see that people enjoy your music and are affected by it?
It’s the best man. Some people hit me up and tell me they listen to my music everyday so I’m definetly thankful of the position the good Lord gave a brother. I’m more mindful of the things that I say and do because I know people are actually hearing what i gotta say. It’s a beautiful thing.
Q. What do you hope to do with your music?
Change the world one syllable at a time. Period.
Q. Do you plan to branch off and pursue other endeavors outside of music when you make it big?
Yeah I do. But we’ll just focus on the music for now.
Q. What is your ‘vision’ for your songs and music overall? If your music has a message, what message are you trying to send and why?
My vision for my songs are to be heard worldwide. Yeah there’s a message in every bar i jot down. But the overall message is as such. Dont give up. No matter what. We’re not perfect as human beings. In whatever you do there are times when you WILL get frustrated and sometimes want to quit. But dont. You’ll never know what you’re missing.
Q. Do you have any upcoming projects coming out? If so, what are they and when can we expect it/them to come out?
No Excuses. Summer 2012. Whether you like it or not its coming. So be prepared.
Support Muggsy Malone
Residual Income Might Be The Answer to Funding Your Music
In my humble opinion, I think residual income is 10x times better than active income. Of course since it’s an opinion, I put “might” in the title of this blog because residual income may or may not be the answer to funding your music. This all depends on the type of person you are. If you like to work for money, then that’s fine, but if you like the idea of letting money work for you, then that’s awesome and you’ll definitely embrace this blog with open arms.
Here are some blogs that touch on residual (passive) income a little bit more.
MLM (Multi-Level Marketing)
- Affiliate programs,
- Ebooks/information products,
- Software products,
- Commissions advertising,
- Pay per click campaigns,
- Business referrals,
- Membership site(s)
- Reselling service
GET MONEY!
How To Write An Amazing Song Everyday – *Your 3 Step System*
This guest article by Chris Rockett, a musician and music marketing consultant from London who uses direct-to-fan marketing tactics to help level the playing field between DIY musicians and major label artists. For more information check out his. Music Marketing Classroom
This article is based on the simple idea that you have probably heard me talk about many times in my work and that I personally think is the most important success factor in your music career.
And if I can get my brain into the right gear I think this will be one of the most important daily habits I can show you on the path to musical glory!
So no pressure there then ;-p
The simple idea is that if you can keep making progress with your songwriting each day and have a system for coming up with great work you will wake up one morning and realize that your music has reached the tipping point of quality. So rather than having to spam your stuff all over the web to try and get some attention, all you have to do is just send a simple tweet out or post up a YouTube video and your fans will spread it around the web for you like a viral cupcake.
Why is Songwriting Such a Bitch for Most of Us?
It’s all well and good to play covers and write the odd tune, but to give the illusion that you have super human musical genius you need to give time to your craft six days a week.
I say “illusion of genius” because it is my personal belief after reading a great book called “Outliers” that there is no such thing as genius, but just people who have worked on their skills for 10,000 hours or more.
After that much practice humans seem to take on a superhuman ability.
For a great example of this you can look at the Beatles. They were just a normal up and coming Liverpool band like any other before they went to Hamburg and played gigs for 20 hours per day. At that rate of playing it was easy for them to get in their 10,000 “genius hours” and come back to the UK as the best band to have ever played a note.
A lot of people have a fear of songwriting because they think of all the times they have sat there with no ideas and an empty song book. All the times that their work seemed to be embarrassingly bad, and the thousands of snippets of songs that seem to have no connection, and that you know could be great if you could just finish them off.
For the rest of this article I’m going to show you a method to break down the barriers of this songwriting fear.
Becoming a Songwriting Machine
The first thing we need to do is throw out everything we learned about writing at school, because the idea of trying to write the perfect song all in one go is total crap.
This is about being creative…
My songbook is covered in doodles, and all manner of things that just pop into my head while writing. You need to connect with your inner child and imagination a little bit.
This daily exercise is going to be fun and because you are going to commit to this there is no reason to think that what you write at first even has to be any good.
Think of it like this…
If there are two songwriters and one of them writes one song per month and the other one has a songwriting schedule to produce work everyday, who is going to be the expert in one year’s time?
That’s right, you guessed it. The second songwriter is not only going to have many more songs to choose from, but also has the massive benefit of being able to compound songwriting efforts over time, and get a little bit better each day.
If you track your songwriting progress on YouTube (as I suggest) you will be amazed at the progress you make each month, and you will naturally start to build a following if you use a few simple tricks.
The other day I was listening to Hagop talking about a songwriter who said that only 1 out of every 100 songs he wrote would be a hit, so it is was massively important to keep the gravy train rolling.
Step 1 – The Music Ideas Recharge
This is where you build up subconscious ideas for your work. One of the best ways to do this is to jump onto a site like www.ultimate-guitar.com and play through songs that you love.
Notice the chord structure and how the melodies work together, and get a feel for why the song has such an impact.
You can also look at news websites and Twitter to see what’s going on and affecting people in the world, if you like to write more current stuff.
This process should not take you more than 20 minutes and you should not start writing straight away.
You need to give time for the ideas to start to roll around in your subconscious so come back and write your tune the next day.
*Important* This means that as you start to make songwriting a daily habit you will write up your ideas from the previous day when you get up in the morning, and then recharge for tomorrow.
As you recharge you need to actively be taking notes and taking song ideas down in some kind of notebook because you will pick one idea to work on for the songs.
You can use Evernote to make a master list of your ideas, when you are on your PC and they also have an iPhone app which keeps all your ideas synced up.
Step 2 – 25 Minutes of Music Fun
You will need:
- Timer
- Recorder
- Some kind of instrument (optional)
When you come back the next day it’s time to start writing. Set your timer for 25 minutes and have your recorder handy.
You want to pick one song idea and stick with it until you have completed the whole thing. Even if you are not finished and have to come back for another session.
Now you just let it all out, start to think of ideas and melodies, after a while you will hit upon something that makes sense; but you should never judge what you write at this point.
Your goal is to play for 25 minutes everyday rather than to produce a great song because that will take care of itself in the editing phase, as you start to build up a body of work.
The reason this works so well is because most people never spend any real amount of time actually focusing on a single tune.
Usually people sit down with a guitar, or piano and jump from idea to idea disregarding what they are playing as “crap” then moving on. The old way of writing is inefficient because you end up with a load of ideas but nothing finished.
The first five minutes will be like a rocket taking off, you will feel the pull of gravity to give up and go and look at Facebook, but if you can breakthrough the pull of procrastination the ideas will come like a flood.
Wow that was sort of poetic!
The only rule is that you don’t stop recording for the whole 25 minutes and never stop coming up with ideas. You’re alone and nobody is going to laugh so it does not matter at all if what you come up with seems embarrassing because sometimes those rubbish ideas will spark off something magical.
To be honest a 25 minute focused session of songwriting should give you more than enough content to finish a song everyday once you get good at this.
With this process you could generate more songs in a couple of months than you have done in your whole career, it’s really amazing.
The Guidelines
- Write with a stop watch.
- Finish at the end of 25 minutes even if you are writing a masterpiece (This will give you enthusiasm for tomorrow.)
- Don’t criticize what you’ve written, the chances are that 70% of it will be crap and you will edit it out, but there might also be 30% of magic.
- Don’t stop for the whole 25 minute period, if you run out of ideas just sing total gibberish and pretty soon your brain will kick in again and you will be back to inspiration.
- Don’t do research while you are writing. If you are talking about something that needs to be accurate just make up the “facts” and check anything out that you need to in the editing stage.
- Write fast and brain dump everything.
Now we need to polish our creation to make it all nice and shiny.
Step 3 – Editing
The trick is to leave what you have recorded overnight and forget about it. If you try to turn it into a song right away you will get burnt out.
The editing process is simple…
You just sit down with your recording and write up everything that you came up with using google docs or your word processor of choice.
There will be a lot of different options for choruses, verses and lyrics to choose from, and also listen for half mumbled lyrics that you can rewrite and turn into something very profound.
Once you have all your ideas down you want to group them together into verse, chorus, middle 8 or any other way that you put your songs together. Then start to remove or rewrite anything that you are not totally happy with.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupery, French writer (1900 – 1944)
I believe that to be true of songwriting too, because it is better to have a shorter song that is full of great work rather than something that is flabby and rambling.
Don’t obsess over this step, you need to get the song to a point where you can play it through; you can come back to it with a producer at a later date if need be.
Step 4 – Tell The World
This might be scary for some of you but the last step is to jump on YouTube and post up your new song.
As I said before this will be a document of your progress, and will also be a great promotional tool for you in time.
The other great reason to post your work is that it’s a good feedback mechanism to see what connects well with your audience.
You just need to make sure that you ignore any of the trolls that come on and say “Your hair looks weird” or that you “can’t sing”. This will happen because people find it funny to be stupid, but just let it roll, and realize that you are on a path to greatness because you have a great daily habit. (I know that sounds a little bit cheesy but it’s true.)
Those idiots are just spending their whole day abusing people on YouTube and masturbating over fake naked pictures of celebrities…
So Fu@% them!
Final Thoughts
If you can create the song writing and posting habit every day your whole music life is going to change because now you walk the walk as a musician and are making progress. Producing a large volume of new work is going to be fun.
To your fans this will seem like magic, and nobody will know how you can be so consistently creative.
Just remember that you are going to suck at first because everybody does. But rather than quitting, it will be your job to just turn up everyday and work on the process.
Go get your timer and GET TO WORK!
Good luck, I’m rooting for ya.
- Chris
_________________________
Chris Rockett – Founder of Music Marketing Classroom
Music Is The Soundtrack of Our Lives… But What About The Feature Film?
As I get deeper and deeper into music marketing and internet marketing, I’m realizing more and more how important it is for us musicians to make sure we establish some sort of emotional connection with soon-to-be fans/supporters.
Music is definitely one of the most important artforms and experiences in peoples’ lives. Most importantly, it’s the soundtrack of peoples’ lives. I read an article about internet marketing vs. music marketing and one of the comments sparked my brain. Really to tell you the truth, the whole damn article sparked my brain lol. The comment that particularly sparked me to write this blog basically stated that while music is the soundtrack to peoples’ lives, there needs to be a “feature film” to go with that soundtrack.

As musicians trying to market and sell our music, we have to identify the problem that people have and figure out how to solve it. The soundtrack is what people will listen to while the feature film will paint that picture/display our vision for them. Most consumers/fans don’t buy products just because, they buy products based on their emotions and how that product is going to make them feel. People buy a car, not only because they need transportation but because of how that car makes them feel. When someone buys a Nissan Altima, they’re buying it because of the experience that they feel will come with it. The comfort, the safety, etc. is all the things that’s considered. Kids buy Jordans because it makes them feel cool. Kids can get cheap shoes at Payless or Wal-Mart if they wanted to, but they won’t feel cool or confident. A pair of Jordans boosts a kid’s confidence, makes them feel cool, and essentially fit in. You get my point though, so as musicians, we gotta identify what people will get out of our music. We can promote and yell and scream about how great our music is, but it doesn’t matter unless someone can feel some kind of emotional connection to it.
We can’t just sell music, we have to sell an experience too. Great musicians like Bob Marley and Jimi Hendrix not only sold music, but they sold an experience. Madonna sells an experience. 2Pac sold an experience. Elvis sold an experience. The Beatles sold an experience. Tina Turner sold an experience. Jay-Z sells an experience. Wu-Tang Clan sells an experience. James Brown sold an experience. Lil Wayne sells an experience. I can go on and on, but in addition to music, all of these musicians sell/sold an experience/lifestyle.

All of these musicians and many more have a lot more to offer than just music. They offered a lot in terms of depth, experience, and human interaction, and their music happened to encompass all of that. So with all that being said, I can only say that on my part, I won’t just be selling music anymore, I’ll be selling my experience. This is a marathon, not a sprint, so you can either be “here today, gone tomorrow” or you can make great music, go on a ride with your fans that they’ll never forget, and stand the test of time. I’m doing that second one.
Why Musicians Need to Be Blogging
Whether it be video blogging and/or blogging through your website, as a musician it is crucial nowadays to post blogs. People are online a lot and with so many blogs sites out there, people are constantly reading blogs. Blogs are the new newspaper/magazine/journal/diary. People refer to blogs for info, advice, gossip, entertainment, etc. In the online world, it has become a way of life to be honest with you.
So with all that being said, it is important that musicians’, especially musicians’ who are on their grind and are moving independently, to do blogs. I know a good amount of musicians out there aren’t too crazy about typing up blogs and posting them up because either they just don’t like to type like that or they just don’t have the time or energy to be consistent in posting content online. If this is the case, then if you’re working with a team of people who are helping to push your music, then hiring someone else to do your blogs for you might be the route you’ll want to go. If written blogs get to be too much, then doing video blogs is an alternative.
Video blogs are a great way to go because people like to watch videos (YouTube isn’t one of the top most visited sites for no reason) and video blogs are also a little bit more engaging and interactive on a personal level. Instead of reading what someone wrote, you can just look at the person and listen to what they say right then and there. Some people respond to videos better than reading a written blog on a website. When fans see a video blog from one of their favorite musicians, it speaks volumes because that musician took time to record themselves in a recording session, doing a show, goofing off, updating his/her fans on things going on in his/her life and upcoming events, etc. This shows fans that you’re taking the initiative to show how much you appreciate them.
Blogging is also important for search-engine optimization (SEO) benefits, monetization (getting money), promoting your music, getting more traffic to your website, and helping you and your fans keep track of your career. Blogs are another way for musicians to let their voice be heard. If the content is interesting enough, it’ll keep fans and potential fans coming back to your website more.


































